Terms and Conditions

Client means the business buying the service. SFDT means Software for Dog Trainers Ltd. Area means a 5 mile radius from a point or a named town or city. Go live means the first day ads begin serving. You confirm you are entering this agreement as a business.

SFDT will set up and manage Google Ads for the Client in the agreed Area. Traffic will go to a funnel page built by SFDT. An AI assistant will reply to enquiries, answer FAQs and book assessment calls or direct owners to the Client’s current sign up link. Management includes weekly checks and monthly reporting.

SFDT will run Google Ads for only one dog training campaign per defined Area. Exclusivity begins on receipt of setup payment and signed acceptance. If two Clients request the same Area, the first to complete both wins the Area.

Setup fee

• Amounts are as stated on your Order Summary or Proposal at the time of purchase.
• If a per Area setup charge applies, it will be shown on your Order Summary.
• SFDT member discounts, if applicable, will be shown on your Order Summary.

Monthly management

• The per Area monthly fee is as stated on your Order Summary.
• If you add or remove Areas, the monthly fee updates from the next billing cycle at the then current rates.
• SFDT member rates, if applicable, will be shown on your Order Summary.

Ad spend

• Minimum ad spend and any platform requirements are as stated on your Order Summary.
• Ad spend is paid direct to Google by the Client.

Communications usage charges

• The Client pays for all SMS, WhatsApp and AI usage linked to the service.
• These are pass through or billed by SFDT at the then current platform rates, plus any agreed processing fee.
• Current rates are available on request. The Client remains responsible for ensuring sufficient credit or an active payment method for these services.

Price changes

• SFDT may update its standard rates from time to time. Changes do not affect fees already agreed on a signed Order Summary for the current term.
• Where a renewal or additional Area is requested, the then current rates will apply.

Setup is payable upfront and is non refundable. Work begins when payment clears and required access is provided. SFDT aims to go live within 2 weeks of receiving the completed onboarding form and required access. The first monthly management fee is billed 2 weeks after go live, then monthly in advance. The agreement runs month to month. Either party may cancel with 30 days notice. Nothing in this clause removes any non excludable statutory rights.

The Client may pause ads at any time. To hold exclusivity on a paused Area, the Client may pay a holding fee of 50 pounds per month per Area. If the Client pauses and does not pay the holding fee, SFDT may place the Area on a waiting list and may release the Area to another Client after 14 days. If released, the Area may be offered to another Client.

Provide images, service info, prices, chosen Area and timely approvals. Maintain working booking links. Ensure accuracy and legal compliance of all content. Maintain valid payment methods in Google Ads, with SFDT and with any messaging or AI platform used. Comply with Google Ads policies, messaging platform terms and local laws.

Campaigns may run in the Client’s Google Ads account or under SFDT management access. The Client grants SFDT the access needed to set up tracking, import conversions and manage ads. For messaging and AI, the Client grants access or authorises SFDT to configure accounts as needed.

The AI uses the Client’s approved FAQs and settings. The Client is responsible for reviewing and approving the knowledge base and any automated messages. AI output is not professional advice. SFDT is not liable for errors arising from incorrect or incomplete Client inputs.

SFDT cannot guarantee a specific number of impressions, clicks, leads, bookings or revenue. Results depend on demand, competition, budget, site quality and other factors. SFDT will act with reasonable skill and care.

SFDT will provide a monthly report covering spend, leads, conversations and bookings where tracked. SFDT processes personal data as a processor for the Client. Each party will comply with applicable data protection laws. The Client will provide a lawful basis for processing and the necessary privacy notices. SFDT may use anonymised performance data for benchmarking.

The funnel page design, AI framework and campaign structure remain SFDT intellectual property. The Client owns their branding, images and copy. On cancellation, SFDT will not transfer proprietary templates or scripts unless agreed in writing.

The Client may add Areas at the rates above. Changes to Area or services may change timelines and fees.

SFDT may pause work or ads for non payment. Interest may be charged at the statutory rate. The Client remains responsible for Google ad spend, SMS, WhatsApp and AI usage charges.

Use of SMS, WhatsApp and AI is subject to fair use and platform rules. If usage is unusually high or breaches platform policies, SFDT may throttle, modify or suspend messaging to protect deliverability and compliance, after notifying the Client.

SFDT’s total liability under this agreement is limited to the amount paid by the Client for management fees in the 3 months before the event giving rise to the claim. SFDT is not liable for indirect or consequential loss. Nothing limits liability for fraud or death or personal injury caused by negligence.

The Client will indemnify SFDT against claims, costs and losses arising from Client supplied content, unlawful targeting, or use of the service in breach of law or platform policies.

Neither party is liable for failure caused by events beyond reasonable control.

Send formal notices by email to the addresses on the order confirmation and deemed received the next business day.

These terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.

These terms and the confirmed order form the entire agreement. SFDT may update these terms with 30 days notice. Continued use after notice means acceptance.